O Fórum Digitag fez uma interessante reportagem sobre o destaque da TV móvel na NAB deste ano. O texto fala da situação dos mercados em todo mundo e da tendência de haver serviços free-to-air.
“Mobile TV was a hot topic at NAB this year. Following the adoption of the Mobile DTV specification by the ATSC (previously known as ATSC M/H), plans are underway in the United States to roll-out services in 27 television markets, covering 38% of the population, by the end of the year. Broadcasters will use a portion of their 19 Mbit/s broadcast channels, already used to supply HD and SD television to fixed antennas, in order to deliver free-to-air mobile services.”
“In Europe, several countries have launched mobile television services using the DVB-H standard. Italy has generally been considered one of the most successful markets with nearly 1 million subscribers. However, take up has stagnated recently and telecom operators have limited their marketing of the service. One service provider, 3 Italia, recently made its DVB-H service available to certain subscribers for free.”
Leia aqui o texto completo.